Gotham "The New York City's Typeface" (Collateral)

The collateral that I have chosen to specially design for this topic is a cup sleeve. Why cup sleeve? As we all know that New York is one of the most busiest city in the world where all people are rushing for work, rushing here, rushing there and rushing everywhere. Where do they get their energy from? COFFEE. People in New York City, start of their day with a cup of coffee as they ready for work.

I believe that designing on the cup sleeve will bring the awareness on how gotham was created? Below is the design of the cup sleeve.

The Actual Design

Cup-Sleeve (Back)                    Cup-Sleeve (Front)

Cup-Sleeve (Mock-Up)